This year sees the 37^th annual MARQUES trade mark conference, with the theme of this year’s conference being ‘The Next Frontier’.

The conference sessions seek to address in particular how diversity and the cultural environment affects brand authenticity, with a focus on a range of pivotal topics from Risk and Rewards for brands in the metaverse, to the use of AI, Tik-Tok, influencers, and more! There will also be panels from WIPO looking at the challenges faced by Member States and General Court case law, judicial approaches to parasitic competition and international design protection strategies.

Elaine Deyes, Head of Trade Marks, will be heading to Berlin for the conference, which runs from the 19^th – 22^nd September.

Please contact us if you would like to organise a meeting.