The increasing use of apps to sell goods and services, frequently means that what the public use to identify and/or recall a specific supplier, is their logo. This is all the more so, if the purveyor of the goods/services has chosen descriptive words to tell the public ‘it does what is says on the tin’ (with apologies to the owners of the RONSEAL trade mark).
There has already been a salutary warning about the use of descriptive terms (‘Free Prints’), used in relation to an app comprising a logo and the words ‘Free Prints’ in a case in 2020 (Planetart LLC and anor v Photobox Limited and anor  EWHC 713 (Ch)). In that case, Photobox were found to infringe Planetart’s device trade marks, but the action failed in relation to passing off, in large measure, because of the use of ‘Photobox’, which distinguished the device marks when combined with the words ‘Free Prints’.
In the case of Wineapp Ltd v Johnson  EWHC 620 (Ch), the use of different logos with the words ‘Winesapp’ and ‘Wineapp’ fell to be considered. Would the logos be sufficient to do so?