What is a Trade Mark?
A Trade Mark is a sign which serves to distinguish the goods or services of one trader from those of another. Registering a trade mark gives the owner the exclusive right to use the mark in relation to specified goods or services. A trade mark can be a very valuable asset to a business.
Trade marks are an essential part of doing business. Businesses can use trade marks in the development of their own unique 'brand image', allowing consumers to identify the source of the products and services of interest to them.